The Tricky Logistics Behind Direct-to-Consumer Sales Strategies

Suppliers stepping up efforts to reach shoppers are having to mount costly new supply chains built to the task. 
Canada Goose says 84% of its sales came through direct-to-consumer channels in the quarter ended Dec. 31. 
Apparel makers including Levi Strauss, Skechers and Canada Goose are trying to get closer to their customers.. Doing that will require nailing the nuts and bolts of retail logistics. 

The stalwarts of department-store sales are taking the strategic step into direct-to-consumer sales, reasoning that the investment is needed to kick growth into a higher gear and potentially reset the future of their businesses. The strategy includes mastering difficult operations like home delivery as well.